How Coffee Boosts Exercise Performance and Why It’s Canada’s #1 Beverage

How Coffee Boosts Exercise Performance and Its Growing Popularity Among Consumers

Coffee is well-known for its rich antioxidants and health benefits, including protecting against type 2 diabetes, improving cardiovascular health, and supporting liver function. But did you know that the caffeine in coffee can also enhance your exercise performance?

Caffeine not only increases alertness but also provides a natural energy boost that improves endurance and workout motivation. According to a 2015 Canadian Health Food Association (CHFA) survey, 34% of consumers are aware that caffeine can enhance exercise performance. As awareness grows, more people are making coffee their go-to pre-workout beverage.

How Coffee Improves Exercise Performance

Drinking coffee about one hour before exercise can improve endurance by encouraging the body to use stored fat as fuel—an effect that can last for hours. Additionally, caffeine stimulates the release of endorphins, the brain’s natural “feel-good” chemicals, which increase motivation and reduce the perception of pain, helping you push through longer, more intense workouts.

Coffee’s Popularity in Canada: A Growing Trend

Canadians love their coffee—35% of coffee consumption happens outside the home, according to the Coffee Association of Canada (CAC). With over 2 billion servings of coffee consumed each year, Canada ranks second only to Italy in the number of restaurant coffees consumed.

This love for coffee is evolving, with younger consumers and Millennials driving demand for specialty drinks like lattes, iced coffees, and cold brews. Innovative coffee technologies, such as cold microfoam machines, are gaining popularity among both baristas and coffee enthusiasts, enhancing the flavor and texture of specialty beverages.

Why Coffee Is Canada’s #1 Beverage Choice

With its proven health benefits, exercise-enhancing effects, and constant innovation in flavors and brewing methods, coffee remains a top beverage choice in Canada. Many consumers are willing to spend more for their favorite cup, and the term “procaffeinating” has even been coined to describe the habit of postponing tasks until after having coffee.

Aside from tap water, coffee is Canada’s most popular beverage—and it’s easy to see why. Whether you’re enjoying a morning cup to start your day or using it as a pre-workout boost, coffee continues to be a must-have for health-conscious and active consumers alike.

Add High-Demand Coffee to Your Menu!

With its health benefits, workout-boosting properties, and growing popularity, coffee is a must-have for any menu. If you’re looking to add Canada’s most popular beverage to your offerings, explore our range of commercial coffee machines available at TFI and start serving exceptional coffee today.