Case Studies

The Perfect Serving with Sweet Jesus

From their first store in 2015 in Toronto to global expansion within the next four, Sweet Jesus has blown up.

How Sweet Jesus Delivers The Perfect Serving With Taylor Model C712

From its first store opening in Toronto in 2015 to global expansion within just four years, Sweet Jesus has taken the frozen dessert world by storm. The brand’s rapid growth has earned it industry recognition, including a Bronze Award in the Awards of Excellence Traditional Franchises at the 2019 CFA Convention Awards Gala and the Franchisees’ Choice Designation for 2019. With its rising popularity, Sweet Jesus is quickly becoming one of Canada’s fastest-growing franchise brands.

Building a Recognizable Brand Identity

With over 100,000 #sweetjesus hashtags and 115,000 Instagram followers, Sweet Jesus has become a must-try foodie destination. Known for its over-the-top soft serve cones, bold branding, and vibrant blue aesthetic, the brand has solidified its presence both online and in-store. Their strategic marketing approach has landed them features in publications like View The Vibe, BlogTO, Fashion Magazine, Daily Hive, Narcity, and The Culture Trip, reinforcing their reputation as one of Toronto’s most Instagrammable foods.

Sweet Jesus’ branding is so distinctive that customers can recognize it even without the logo or product. This level of brand recognition is a testament to the franchise’s success in creating a unique and unforgettable experience.

Delivering Consistency With the Taylor Model C712

With 20+ locations and growing, Sweet Jesus relies on the Taylor Model C712 Soft Serve Machine to maintain its signature quality. Found behind every counter, the C712 is essential to delivering a consistent, high-quality product that keeps up with the franchise’s busy rushes.

The machine’s dual-barrel design allows Sweet Jesus to serve its classic flavors—chocolate and vanilla—while also rotating seasonal options to keep the menu fresh and exciting. As a high-volume, pressurized machine, the C712 is built to handle heavy demand without compromising on consistency, ensuring every cone lives up to the Sweet Jesus standard.

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Conclusion: The Perfect Serving Every Time

Sweet Jesus’ rapid success is driven by its innovative branding, strategic marketing, and commitment to delivering high-quality frozen desserts. With the Taylor Model C712 Soft Serve Machine from TFI Food Equipment Solutions, the franchise can meet high demand while maintaining consistency, ensuring every customer experiences The Perfect Serving.

Disclaimer: SWEET JESUS and the Sweet Jesus logo are trademarks owned by Holy Sweet Canada Inc.

Jennifer Sgro-Stovall is the dynamic force behind TFI Food Equipment Solutions' vibrant online presence. As the head of Social Media and Digital Marketing, Jennifer combines her passion for storytelling with a keen insight into digital trends to create engaging and impactful content.

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